The road ahead is an exciting journey we can all embark on together. The Color of Cannabis is a vehicle that I hope all connoisseurs of cannabis can ride with. Share the stories, share your comments and share the link. Our goal is to practice what we preach, and make this a platform built on inclusion. You can’t call for inclusion, but practice exclusion and isolation. I am encouraged by the outpouring of support from my White brothers and sisters, and all the people of color who recognize the need for a strategic and organized effort to gain meaningful access to the industry. This requires unity. No division and no separation. The recent pledge by some cannabis companies to take definitive action to improve diversity is a start. Thumbs up- to Cresco Labs for appointing Michele Roberts to the board of directors.
It’s our hope that other Multi-state operators will examine their staffs and boards and decide to hire Black Americans and other people of color. Focus on some mid and senior level positions too. Equally important, I’m calling on my sisters to raise the flag for Black men. We’re in the movement with you. We’re in the fight for equality on the front line with you. Let’s be united in the pursuit of jobs and licenses with you! If you have the opportunity to own a business or have hiring authority or influence, use it to uplift a Black man. This journey ahead has several destinations along the roadmap. Each filled with potential partners- allies- supporters and soldiers. There are many key people at each exit that are willing to unite to push the cause forward. Thumbs up- to Evan Nison, Founder & CEO at NisonCo. Thumbs up- to Lisa Buffo, Founder & CEO at Cannabis Marketing Association. It was great to join both of you for your networking mixer in Vegas.
There are a few other notable partners who are committed to change in this industry. I will highlight them in future post. One takeaway from the recent MJBIZCON conference in Las Vegas was the recognition that our sector must open the door of opportunity to everyone. That’s why it was so refreshing to read the recent statement issued last month by MJBizDaily- “At MJBizDaily we believe in equal opportunity, equal treatment and equal justice. We stand in solidarity with those fighting against those affected by the scourge of systemic racism and social injustice. While the history and evolution of cannabis serves as a stark example of the inequality that has been allowed to fester for far too long, our industry can be the perfect example of uniting people of every color and race to come together and create something truly amazing”. Thumbs up- to Chris Walsh, CEO and Cassandra Farrington, Founder for being agents for change! It takes a unified approach to create change. Be a change agent on this journey, and united in our approach to making cannabis a model for all industries.